Case Study: Explore App for outdoor activity awareness
Hello. I am happy to have been able to work with my team Dalal, Abrar, Budoor, and Hadeel on the outdoor activities awareness case study at Misk Academy for UX course. and in this case study, we explored this problem in-depth and designed solutions for it.
User Research
Interview
Our interview consisted of 6 questions for 7 users
Describe your daily activities.
What is your favorite time or season to do your outdoor activities?
Tell me about your outdoor activity that you like.
How does the income affect your outdoor activities?
In your perspective How can we know about the advertising for outdoor activities?
What you might learn about outdoor activities?
Affinity Map
Insights
- Most of our users prefer morning time and prefer the winter the weather is cold or mild.
- They are social people. They want a community to share their experience and make new friends.
- They have responsibilities, do not have free time. They prefer to do outdoor activities on vacation.
- Our users suffer from the lack of advertisements for outdoor activities. they need more awareness of outdoor activities and more advertising.
- They like to choose affordable outdoor activities because the activities prices affect their budget.
- They like to explore and try new things.
- They use social media to find out about the activities.
- They like to do physical sports.
- They need more awareness of outdoor activities and more advertising.
Survey
We surveyed 100 people and these results.
User Persona
According to the collected data, we have come up with it.
Problem statement
Our adventurous adults are not aware about the outdoor activities in Saudi Arabia and want to experience it when they have free time.
Solution
Our solution should provide a way to connect people with outdoor activities and creating an online community to share experiences.
Key Features
Our app includes explore activities, book, find your community, share your experience.
User flow
We created a user flow based on the previous features.
Wireframe
Prototype
As we designed the prototype, we tested it on the users. We received very insightful feedback for improvements.
Prototype Feedback
- In activity details, the time was not clear, and no quantity button was available
- In share your experience page, merge the attachment button and the picture to be one button
“where I can write a review or rate the activity “
- Main buttons “There is no cart?”
Color inspiration
Our Future work
- Service Provider A Platform for organizations or individuals who provides services or outdoor activities.
- Reward program A rewards program whether codes, coupons, or points to encourage our adventurous adults to practice their favorite activities and promote loyalty to our app.
Finally, I’d like to thank my team for their hard work.
